As a 100% commission salesman, I use real paper greeting cards daily.
Regardless of the type of sales you are in, maintaining quality contact with suspects, prospects, clients and customers is job one.
Why? Because if you aren’t staying connected, someone else is.
For me, repeat and referral business is essential. Real paper greeting cards that arrive in a 1st class stamped envelope have been instrumental in securing more sales.
Before I explain how I use real paper greeting cards, let’s make sure we are on the same page.
REAL PAPER GREETING CARDS
The Time Consuming Myth
When it comes to mailing real paper greeting cards, there is a perception of it requiring a lot of time.
I suspect this is due to salespeople thinking about having to run to the card store, get a box of cards, write notes on them, put them in envelopes, stamp them, and then take them to the post-office.
That is not how I send real paper greeting cards. Nor should you!
In fact, if that was the way it had to be done, then I probably would not send them. The reason I say that is because I choose not to invest any time in activities that are not productive.
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