Your list building tool is the core of growing your business. Many sales people, networkers, entrepreneurs and others reference their inventory as being the product or service they are marketing.
Salespeople, for example, generally consider their inventory to be the product they represent.
Not-for-profit organizations, look at inventory as the service they provide.
Network marketers confuse the goods they market as the inventory they manage.
None of the above is accurate.
Your Inventory Is People
If you sell high end automobiles, the vehicles on the lot are not your inventory.
If your charity is dedicated to bettering the lives of people in developing countries, the number of those peoples is not your inventory.
If you are a network marketer, the products or services you represent are not your inventory.
In most every instance, salespeople, network marketers, and entrepreneurs focus on the wrong inventory management process.
Inventory Management Debunked Its People NOT Products or Services
If you are selling anything, trying to raise funds for anything, or working to grow your MLM, your inventory is people.
Without people there would be no market for your product or service. This holds true for profit and not-for-profit organizations.
People, being your inventory, is true even if your market is large organizations or government.
List Building Tool Core of Your Contact Management System
Which people are your inventory?
Your list building tool will manage your key inventory data. That inventory is:
• decision makers
• decision influencers
• current customers or clients
• suspects and
• everyone you meet.
That’s right; with a proper list building tool, anyone you come in contact with should be added to your people inventory list building tool.
Inventory Is Everywhere Keep Your List Building Tool Handy
A proper list building tool solution ought to be available 24/7, wherever you are.
You’ve heard the stories of million dollar deals starting on the golf course, over lunch, and at casual gatherings.
For example, a Realtor friend mentioned how he was getting a haircut and in the next chair the client mentioned to the barber that he was thinking about listing his condo. Haircut over, my friend introduced himself and asked if the seller had chatted with any agents. From his mobile device, he captured the contact information, scheduled an appointment, and put in motion a sequence of emails to strengthen the relationship.
In your field, how often has it happened where someone recognized you and said “Let’s get together …” or words to that effect?
With a proper list building tool, you too can capture the essential contact information and put into motion a sequence of activities that will secure this business or contribution.
Summary: List Building Tool Center of Growing Your Business
Regardless of the business you are in, your list building tool is at the center of growing it.
If you are a sales representative, you want more prospects and repeat business. If you are a business owner, you want more customers, clients, prospects, and suspects. If you are a not-for-profit, you want more donors. And, if you are in network marketing, you want to grow your team.
Regardless of your vocation, your inventory is people. You need to cultivate this resource.
The one and only way for you to achieve the growth you want is by being able to properly manage your people inventory. To do that, you need a comprehensive easily implemented list building tool.
MARKETING AUTOMATION ENGINEERED FOR RESULTS!
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