Get more buyer leads from devoted followers. You can do this. It is easy.
But - there is always a 'but' isn't there.
The but in this case is, but you must have a process to consistently communicate with and groom your referral partners.
Who are referral partners?
Referral partners are a hand picked select group of people who introduce you to qualified prospects. They will get more buyer leads when you have a process.
Can It Be That Easy to Get More Buyer Leads
How often have you heard the saying that the most effective solution is generally the easiest one?
Yes, it can be that easy.
To get more buyer leads from devoted followers involves two elements.
The first is to have an easy to use platform for storing your contacts and sending email. Not just any email. Video email.
The second is to consistently work the process.
Before we go any further, let’s be sure you are not wasting your time.
Get More Buyer Leads Devoted Followers Are Keen Referral Partners
A devoted follower or referral partner is will get more buyer leads for you. You will find your bird-dogs among one of four groups of people:
- existing customer - someone you sold
- prospect - someone in the market but not yet closed
- lost sale - a prospect who bought elsewhere
- someone from your personal network - family member, friend, bowling league, church, etc.
Although we would like to believe everyone you know will send you business, that is pie in-the-sky.
However, studies suggest if you provide a quality service, are sincere, and, as Zig Ziglar penned 'If you help enough other people get what they want, you will get what you want.'
Although we would like to believe everyone you know will send you business, that is pie in-the-sky. Jeffrey Doucet
How to Get Sales Leads Groom 10-to-12 Referral Partners
From the four groups of people, your goal is to groom 10-to-12 who will consistently send you prospective buyer leads.
For clarification, regularly means at least one quality lead or referral every other month.
Why only target 10-to-12 people as referral partners? Why not more?
Time is money.
You are going to invest time in grooming and following up with this special group. If you are not getting a return on that time investment, you are out-of-pocket.
Time Investment Grooming Referral Partners
The absolute best referral sales process to consistently receive quality leads from your referral partners requires:
- you to maintain regular contact with them and
- groom them to recognize a quality lead.
In other words, you become their guide, encourager, and coach.
In return you receive quality buyer leads.
What do your referral partners get?
Some simply want a thank you. Others will want financial compensation.